Socially Responsible Investing Job
Values and ethics form the everlasting and universal force that binds human beings. Valuing what other deeply value and generating trust wherein people depend on you for investing is what attracts and sustains relationship.
Go to any bank, and these days there are banks of all sorts, hues and sizes. Some months ago, there was this season of going overboard – call it competition or course correction or adjusting to the world or whatever every few months the interest kept dipping. But the benefit was not passed to the customer conscientiously. This was by seasoned bankers.
As a customer what would you prefer? The business errs on its side or yours. Obviously yours isn’t it? In universal values there is no scope for that sort of erring. In an emancipated world, even if you err, you can accept and correct. But the logic is for the oversights and not for insolent inactivity. The ability to perform the promised service dependably and accurately is what is known as reliability.
Now although each business unit may be at different levels of techno savvies, each one of them mouths ready to use top of the market jargon to create confusion. The value of giving to the customer what‘s due without his asking is what the business establishments need to do.
When the customer has the temerity to complain, he is bounced around an automatic telephonic answering system unable to contact a real human being who can answer a simple question or listen to a complaint. So the customer feels entrapped.
The new age is based on value based proposition. Now people have realized the importance of the eternal and ethical over the ephemeral. A new lady manager of a nationalized bank saw an old pensioner hobbling towards the branch. His face was scathed in sweat and pain, clearing showing the strain of climbing. The bank manager timed the next arrival of the pensioner with the exact amount and accosted him at ground level.
The following months crores poured into the branch as the pensioner’s relatives opened their accounts. It is not about how you look at customers but how the customers look at you.
The purpose of socially responsible investing job is to attract, retain and reactivate customers. The purpose of any business is customer satisfaction. Socially responsible investing jobs are the catalyst which brings about customer satisfaction. Socially responsible investing jobs are the lubricants, which oils the wheels of the business.
Building good relationships is as important as proficient service. Socially responsible investing job enables the business to sell its other products to the same customer. It also works out five times cheaper to retain a customer than to acquire a new one.
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